In the digital era, getting to know someone and dating has never been easier. With just a few taps on a phone, users can access hundreds or even thousands of different profiles on dating apps. However, this convenience also raises a big question: does having more choices actually help us connect better?
In a conversation with Marie Claire Vietnam, the founding team of Clique83 shared their perspective on the changing dating behaviors of young people today, as well as the reasons they pursue real-life connection models.
When Too Many Choices Make Connection More Difficult
Dating apps have changed the way people begin relationships. Getting to know someone often starts with images, short descriptions, and a few swipe actions on a screen. While this brings many opportunities to meet new people, it also leads many into what is known as “dating fatigue” – the exhaustion from constantly evaluating, choosing, and starting over again.
When there is always a sense that “if it doesn’t work out, there are still others,” people unconsciously give less attention to the current conversation. Getting to know someone is sometimes replaced by evaluating a profile. This makes the process of connection faster, but not necessarily deeper.
What Are Young People Looking for in Dating?
Beyond the desire to meet more people, an increasing number of young individuals are seeking deeper and more emotionally real connections. Instead of spending weeks or months texting through a screen, they want opportunities to meet in person to better sense a person’s personality, communication style, lifestyle, and energy.
This is also why in-person dating formats, modern matchmaking, and real-life connection communities have been gaining more attention in recent years. Many people realize that a face-to-face conversation can help them understand someone more in one hour than weeks of messaging on an app.
Real-Life Connection Is Not Just a Single Date
According to Clique83, creating opportunities to meet is only the first step. In reality, many people who are successful in their careers still struggle when it comes to romantic relationships. Many are used to analyzing, evaluating, or controlling situations to the point where they forget how to listen and express emotions naturally.
Therefore, in addition to connecting single individuals who are genuinely looking for serious relationships, Clique83 also organizes workshops, coaching programs, and personal consultations to help participants better understand themselves, improve communication skills, and build healthier relationships. The goal is not only to help people meet someone, but also to help them become a better version of themselves in the journey of loving and being loved.
The “Turn Off Apps, Turn On Connection” Trend Is Emerging
The development of technology has opened up more opportunities to meet people than ever before. However, more and more people are realizing that technology is only a tool, while real connection must be built through real-life encounters and interactions. Instead of searching for more options, a segment of young people is prioritizing more curated, safer experiences that allow them to be fully present in conversations.
In this context, direct connection models like Clique83 reflect an important trend among the younger generation: a desire to return to authentic, deeper, and more intentional connections in their journey of finding love.